QTSC9, Quang Trung Software City, District 12, Ho Chi Minh City, Viet Nam
Sales Technology Trends 2024: Integrating AI into CRM software
The year 2024 has witnessed the trend of integrating AI into CRM software, bringing significant improvements in customer management. Keeping up with this new trend not only helps your business stay ahead of competitors but also creates a sustainable competitive advantage in an increasingly fierce market.
In this article, let's explore with Aegona this trend of integrating AI into CRM software and how it can help your business save time and manpower.
1. The benefits of CRM software in optimizing sales productivity
If you're a sales professional, you understand the importance of managing and maintaining customer connections. To manage and "remember" hundreds of thousands of customers, Customer Relationship Management (CRM) software is now an indispensable tool for businesses.
According to a report by HubSpot, 43% of Sales Managers believe that CRM software is the most important tool to increase productivity. This is no surprise, as CRM software helps you track every interaction with customers, from the first contact to closing a deal. But did you know that Integrating AI into CRM software can take your performance to a whole new level?
>> Read more: CUSTOMER MANAGEMENT SOLUTION FOR AGENCY
2. Integrating AI into CRM software – A solution to enhance sales productivity
By applying AI into CRM software, you not only automate repetitive tasks but also gain deeper insights that you might have never considered before.
Why is this perspective important?
Because before applying AI, customer management was often based on intuition and personal experience. This led to missed sales opportunities and suboptimal customer interactions. However, after applying AI to CRM, everything changed.
For example, with AI-integrated CRM solutions, your business can:
- Identify the best time to contact: AI analyzes data from various customer touch points, helping you know the optimal time to reach out, increasing the chances of successful interaction.
- Recognize customer preferences and interests: AI provides deep insights into customer preferences and needs by analyzing shopping behavior and interactions. This helps you personalize marketing campaigns and enhance conversion rates.
- Predict customer behavior: AI predicts future customer behavior based on analysis, allowing you to adjust sales and marketing strategies more accurately.
- Enhance sales processes: AI optimizes the sales process by automating lead scoring and customer segmentation, enabling you to focus on the most convertible leads.
- Improve customer service: AI tools like chatbots can provide 24/7 support, responding quickly to customer requests and significantly improving the service experience.
- Optimize marketing strategies: AI allows real-time data-driven customer segmentation, creating targeted marketing campaigns and predicting the effectiveness of different strategies.
>> Read more: Benefits of Odoo ERP Software Development for Business Management
3. Challenges and solutions in implementing AI in CRM
While AI brings many benefits, implementation is not always easy. One of the biggest challenges is employee adaptability. Many employees may feel anxious about AI replacing their jobs. To overcome this, businesses need to organize training programs to help employees better understand AI's supportive role and how they can work more effectively with AI.
Another challenge is the initial investment cost. However, there’s no need to worry too much because the long-term benefits of AI will far outweigh these costs. Businesses can start with small steps, such as applying AI to a few specific processes first, like customer service chatbots, revenue forecasting, price optimization, personalized marketing, and automated data entry. If everything works well, then proceed to a full-scale implementation.
4. Predictions on the Trend of integrating CRM software with Artificial Intelligence
While AI has already brought many benefits to CRM, its future promises even more potential. With the development of new technologies like machine learning and deep learning, it is expected that AI-based CRM systems will be able to automatically adjust sales strategies based on real-time customer behavior, providing better-personalized experiences than ever before.
>> Read more: The Benefits of Choosing Odoo ERP for Sales Management Software
5. Final Thought
The year 2024 has seen an explosion of using AI in CRM systems, bringing new opportunities and significant improvements in the journey of applying technology to customer management. Although there are challenges in the implementation process, the long-term benefits that AI brings will far outweigh the initial difficulties. If your business is looking for an AI-applied CRM software, let Aegona accompany you.
Contact Aegona - CRM development company in Vietnam via WhatsApp at (+84) 914 518 869 or email us at [email protected].
AEGONA LTD - IT SERVICE & SOFTWARE DEVELOPMENT
Email: [email protected]
Phone: Office: (+84) 28 7109 2939. Hotline: (+84) 91 451 8869 | (+84) 83 940 5469
WhatsApp: (+84) 91 451 8869
Website: www.aegona.com, www.aegona.vn
Address: Orbital Building (QTSC Building 9), Quang Trung Software City, District 12, Ho Chi Minh City, Vietnam.
related post
Alongside other big names riding the AI wave, Copilot AI is gaining increasing attention. It’s becoming an indispensable assistant for businesses aiming to accelerate workflows, minimize errors, and optimize operations. So, what exactly is Copilot AI? How does it work, and what benefits does it bring? Let’s explore the full picture below.
RAG LLM Solution (Retrieval-Augmented Generation) seamlessly combines data retrieval with large language models (LLMs) to enable AI systems to deliver accurate, rapid responses, creating optimal user experiences. Aegona proudly stands as a leading software development company specializing in RAG LLM solutions that empower businesses to maximize the potential of AI for sustainable growth.
In the rapidly evolving global business landscape, the integration of Enterprise Resource Planning (ERP) software has become essential for streamlining operations, improving productivity, and supporting digital transformation. Enterprise Resource Planning (ERP) software connects core business processes, including HR, finance, sales, supply chain, and customer service, into a unified system that delivers real-time insights and operational efficiency.
AI Assistant is a powerful tool designed to help businesses automate IT processes, enhance operational efficiency, and improve customer experiences. For small and medium-sized enterprises (SMEs), adopting AI not only helps reduce costs but also creates a significant competitive advantage.
Businesses, regardless of whether they operate in the tech industry, are increasingly turning to IT outsourcing to reduce operational costs and improve efficiency. However, many are still unsure whether to go with an IT outsourcing service or hire a freelancer. Which is the best choice for your business? Let’s explore the answer with Aegona in the article below!
Umbraco CMS (.NET) is one of the most optimized content management platforms compared to other popular CMS platforms on the market today. However, in Vietnam, Umbraco is still relatively underutilized and not commonly chosen for CMS web development.
Inventory management effectively is essential for the success of supermarkets and grocery stores. This guide outlines how InvenTree inventory software streamlines each stage of the process, from warehouse intake to analytics and reporting.
Implementing Odoo ERP brings numerous benefits to business operations by optimizing processes and increasing efficiency. However, an incomplete implementation plan can lead to costly mistakes and delays.
Among them, health app design is becoming a promising startup trend. Applications like Google Fit, Samsung Health, and Doctor Anywhere have attracted millions of users thanks to their comprehensive support, convenience, and personalized experiences. So why should businesses invest in health app design starting today? Let’s explore some standout benefits with AEGONA.
Optimizing inventory management processes is a key factor in helping businesses improve operational efficiency and minimize costs. Inventree inventory management software is an all-in-one solution trusted by many businesses. This software offers practical benefits, making inventory management easier and more efficient. Let’s explore the standout advantages of Inventree with AEGONA in the article below.
Debt management software is a modern solution that enables businesses to efficiently manage and process outstanding debts. Aegona pioneers in implementing, integrating, and customizing professional and effective debt management software. With features such as automated reminders, payment tracking, and detailed reporting, this software helps businesses enhance financial control and minimize bad debt risks.
In the rapidly evolving financial market, the adoption of technology to optimize financial management processes is crucial for businesses to maintain competitiveness. AEGONA has partnered with Stampede Malaysia to implement Volare®, a comprehensive financial management system designed to optimize debt collection and accounts receivable processes for businesses.
In 2025, the e-commerce platform Shopee is increasing its service fees, posing significant challenges for sellers. How can businesses adapt and optimize their operations under these new conditions? Many shop owners are turning to Aegona’s inventory management software as an effective solution to streamline stock control, enhance operations, and automate sales processes.
Discover DeepSeek, the advanced AI assistant revolutionizing technology. Learn how DeepSeek can enhance productivity, automate tasks, and deliver intelligent solutions
